Digital Campaign Specialist, NA 

Location: Chicago Office or Remote, NA (US & Canada)

Employment Type: Full-time/Permanent

Travel: Willingness and ability to travel is an essential function of all jobs at the company unless otherwise advised by your manager or Human Resources at the time of hire or promotion. Approximately up to 10%

Serrala is a global player in the financial software industry with nearly four decades of experience in empowering businesses to optimize their financial operations. Our core strength lies in our solutions that are designed to make financial processes easier, more efficient, and smarter.  

With a substantial client base of over 2,500 clients in over 70 countries worldwide, we have earned the trust of a diverse global community that trusts our innovation. 

If you're curious to dive deeper and explore the work we do, we encourage you to take the next step by applying for a position with us! 

Summary:
Join a dynamic and growing North American team as a Digital Marketing Specialist with Serrala, a global leader in B2B FinTech software. Serrala automates complex finance processes, helping organizations worldwide stay ahead in a fast-paced business environment. With locations in Europe, North America, and Asia, our employees are dedicated to servicing some of the world’s largest organizations in all industry sectors. 

This role offers you the opportunity to make a significant impact on our growth, drive high-impact marketing strategies, and work in a vibrant environment where your ideas are valued, and innovation is at the core of everything we do.

About the role: 

This individual will drive awareness for Serrala’s Treasury Consulting Services in the North American market. You’ll lead creative go-to-market activities to drive quality pipeline and in turn revenue. This business-critical activity will identify, prioritize, and deliver campaign topics based on the business strategy and corporate growth areas.

Your Day to Day:

Core duties and responsibilities include (but are not limited to) the following: 

• Set up and monitor integrated digital marketing campaigns including, but not limited to email, account-based marketing (ABM), Google Ads, virtual events, social media, etc.
• In partnership with the global digital team members, help to build content to improve SEO, support ABM tactics, and paid search campaigns. 
• Measure, report, and optimize campaign effectiveness and ROI of marketing programs and instruments.
• Assist with the production and execution of web-based events and webinars.
• Keep on top of the latest marketing trends. 
• Other duties as assigned. 

What makes you excel in this position: 

The requirements listed below are representative of the knowledge, skill, and/or ability required:

• Bachelor’s degree in marketing or relevant education/experience. 
• At least 4 years of experience in a B2B marketing role.
• At least 2 years of hands-on experience with the Marketo marketing automation software or similar tools. 
• At least 2 years of hands-on experience with Salesforce or a similar customer relationship management application. 
• A strong collaborative style; experience developing and implementing email campaigns and executing webinars.
• Strong writing/editing and verbal communication skills. 
• A deep understanding of branding and design is a plus
• A solid understanding of databases and data management practices, with the ability to analyze and leverage data effectively.
• Experience with account-based marketing (ABM) strategies is a plus.
• Experience in marketing Treasury-related solutions or financial products is a plus.
• Proficient in MS Office. 

Salary Range
United States: USD 60,000-65,000

Canada: CAD 80,000-88,000

The above annual base salary range represents a general guideline for the low and high end of the pay range for this position. However, the actual salary offered will be determined on various factors including but not limited to location, job-related skills, experience, relevant education, training as well as market and business considerations.

What's in it for you? We have many benefits and perks available to you as a Serrala employee. Here are just a few...

• Medical, Dental, and Vision Insurance - available to you from your first day of employment
• Paid Parental Leave
• 401(k) - dollar for dollar matching up to 4% and immediate vesting and contribution from your first day of employment
• Up to a $275 monthly reimbursement for phone and internet
• Employee Assistance Program
• LifeMart - discounts on travel, food, products, and services
• Regus – mobile office space available for Serralians for team meetings, department gatherings, and project collaborations
   

Why us? 
What unites us as Serralians across all borders is our passion for future-oriented software solutions and our shared values which are the foundation of our strong corporate culture and our innovative drive. At Serrala, our global teams are eager to evolve, advance, and innovate. We continuously improve the way we work with professional development at the core of what we do. With modern and flexible work environments, global and regional events, and a strong fostering of team spirit, we believe that together we can accomplish any challenge and move any mountain.  
 
[EEO Statement]
We are proud to be an equal opportunity workplace. We celebrate and support diversity by providing equal employment opportunities regardless of race, creed, color, religion, age, sex, national origin, disability or handicap, genetics, protected veteran status, sexual orientation, gender identity or expression, arrest record, or any other characteristic protected by federal, state or local laws.

  
[To all recruitment agencies] 
Serrala does not accept agency resumes. Please do not forward resumes to our job's alias, Serrala employees or any other organization location. Serrala is not responsible for any fees related to unsolicited resumes.