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As a global B2B FinTech software company, Serrala helps organizations automate their complex finance processes to stay ahead of the curve. With locations in Europe, North America and Asia, our 700+ employees are dedicated to servicing our customers in all industry sectors, from medium-sized companies to global players. More than 100 of S&P500 and over 50% of DAX40 companies are our customers.


We are growing - our goals are ambitious, and to achieve them, we need you. #Hamburg/ Remote


Director Digital & Performance Marketing (m/f/d) 


Your tasks: 

  • The Big Picture: Together with your team, you lead the development of the Serrala Digital Marketing roadmap in close alignment with business objectives. You work closely with campaign, content, design and sales teams, bringing in a digital perspective to all our activities. You drive the adaptation of new digital marketing trends, foster a test and learn culture and spread digital knowledge across the company.   
  • Managing the Team:  You develop, empower, and lead the Digital Marketing team globally. On top, you select and oversee external agencies and freelancers in close alignment with your 2 team leads. You ensure that the team stays on top of trends and transfers knowledge to other teams. 
  • Paid Search and Social: You own the full-funnel paid marketing strategy across digital channels. Drive flawless execution of all lead acquisition, lead nurturing and brand awareness campaigns to meet KPIs. Identify new channels, trends, platforms, tools and systems to improve performance. 
  • Martech and Website: SEO, web personalization, web analytics, ongoing improvement of the website are also part of this role. Align Digital Content needs and prioritize the roadmap with key stakeholders. You manage and further develop the Martech stack, empowering the organization via automation of key processes.  
  • Number Expert: You analyze and scale what works.You are responsible for overseeing and allocating the Digital Marketing budget, setting and evaluating digital KPIs and aligning Marketing KPIs with the Controlling team. It is within your responsibility to ensure the best use of our Digital channels towards channel performance and customer journey.


Your profile:  

  • Proven Background: Bachelor’s degree plus at least 6-8 years of relevant experience 
  • Experienced Leader: Previous leadership experience, a proven track record of building and developing teams and working with external agencies and freelancers 
  • The right Pace: Previous experience in a fast-growing industry with a high velocity 
  • Connecting the Dots: Ability to translate business requirements into Digital Marketing strategies and tactics, and report against them with meaningful insights 
  • Analytical Driver: You have a "Numbers Don't Lie" mentality and use metrics to power performance and decision making 
  • Communications Skills: Outstanding presentation and communication skills and highly proficient in both spoken and written English - other languages are welcome.
  • Working mode: You are willing and used to working remotely. You do not need to be based in Hamburg, but will join us for working sessions in person on a need-to-have basis.


It’s time to become a Serralian…

Do you look forward to taking on exciting challenges in an expanding and innovative environment? We continuously improve the way we work, including modern and flexible working conditions, professional development as part of our LearnLab, joint team events such as monthly lunches, after work events, and the Serralian Base Camp. And yes, we also promote sports activities and provide organic fruit and refreshing beverages.


Next steps: Apply quickly and easily with your CV via our recruiting tool.

Pro-Tip: Skip the cover letter and pitch us in 3 sentences why exactly you are the perfect match for our team!

Your HR Contact for this position is: Sophie Gottschalk 

This role is based in: Hamburg/ Remote 


[EEO Statement]

We are proud to be an equal opportunity workplace. We celebrate and support diversity by providing equal employment opportunities regardless of race, creed, color, religion, age, sex, national origin, disability or handicap, genetics, protected veteran status, sexual orientation, gender identity or expression, arrest record, or any other characteristic protected by federal, state or local laws.


[To all recruitment agencies]

Serrala does not accept agency resumes. Please do not forward resumes to our jobs alias, Serrala employees or any other organization location. Serrala is not responsible for any fees related to unsolicited resumes.


We Are Serrala. We have grown from a small family-owned business into an ambitious, global FinTech with 30+ years of experience. We are hungry to evolve, reinvent ourselves and grow - standing still is not an option.

We Are Serralians. A diverse team of 700 + techies, finance and payment experts, creatives and business administrators in 15+ offices around the globe. We see ourselves as a global family that stays connected despite physical distance and celebrates the idea of community. #WeArePassionate #WeAreEmpowering #WeAreEnterprising #WeAreReliable