As a global B2B FinTech software company, Serrala helps organizations automate their complex finance processes to stay ahead of the curve. With locations in Europe, North America and Asia, our 700+ employees are dedicated to servicing our customers in all industry sectors, from medium-sized companies to global players. More than 100 of S&P500 and over 50% of DAX40 companies are our customers.

We are growing - our goals are ambitious, and to achieve them, we need you. #Remote

(Senior) Marketing Operations Manager (m/f/d) 

Your tasks: 

• Manage the Marketing technical stack including development roadmap, systems integrations, vendor relationships 
• Work closely with our marketing teams, develop a good understanding of their requirements and challenges and then design and develop solutions to support them
• Partner closely with growth and demand generation counterparts to strategically enhance campaign execution, audience targeting and lead-to-revenue modeling
• Establish and manage proper lead capture, attribution, engagement, and campaign infrastructure and ensure accurate funnel and campaign reporting
• Collaborate with sales teams to monitor and optimise lead quality through the funnel
• Continuously identify opportunities to drive operations and automation initiatives that improve funnel outcomes and support pipeline growth objective
• Develop and implement policies and procedures to ensure integrity and cleanliness of our data
• Troubleshoot operational issues and optimise our processes to minimize them in the future
• Provide training to the marketing teams on the tools available and implement best practices
• Oversee and develop system governance policies to ensure our marketing efforts are compliant with current regulations

Your skills:

• 3+ years of experience in marketing operations or campaign execution
• Demonstrated experience in marketing automation and CRM/database tools including experience of lead scoring, nurturing flows, ROI, and forecasting
• Experience of data analysis, performance tracking and dashboard reporting - capable of conveying complex concepts in simplified, easy to understand, and digestible terms
• Ability to work on new developments from start to finish, from planning and design, to development, testing, implementation, and monitoring
• Strong analytical skills and ability to interpret data, identify trends, analyse program effectiveness and ROI
• Excellent communication and persuasive skills
• Good knowledge of GDPR and its application to marketing activities
• Team leadership/people management experience
• Salesforce, Marketo (or another leading marketing automation platform), Google Ads, Google Analytics, Google Tag Manager, Social Media platforms
• Salesforce/Marketo certifications desirable 

It’s time to become a Serralian…

Do you look forward to taking on exciting challenges in an expanding and innovative environment? We continuously improve the way we work, including modern and flexible working conditions, professional development as part of our LearnLab, joint team events such as monthly lunches, after work events, and the Serralian Base Camp. And yes, we also promote sports activities and provide organic fruit and refreshing beverages.

Next steps: Apply quickly and easily with your CV via our recruiting tool.

Pro-Tip: Skip the cover letter and pitch us in 3 sentences why exactly you are the perfect match for our team!

Your HR Contact for this position is: Sophie Gottschalk 

This role is based in: Remote 

[EEO Statement]

We are proud to be an equal opportunity workplace. We celebrate and support diversity by providing equal employment opportunities regardless of race, creed, color, religion, age, sex, national origin, disability or handicap, genetics, protected veteran status, sexual orientation, gender identity or expression, arrest record, or any other characteristic protected by federal, state or local laws.

[To all recruitment agencies]

Serrala does not accept agency resumes. Please do not forward resumes to our jobs alias, Serrala employees or any other organization location. Serrala is not responsible for any fees related to unsolicited resumes.