Senior Demand Generation Manager, North America 

Location: Chicago Office or Remote, North America (US & Canada) - To support effective team collaboration and meet the role's demands, we are seeking candidates who are located in or can align their working hours with the Eastern Standard Time (EST) zone.
Employment Type: Full-time/Permanent

Travel: Willingness and ability to travel is an essential function of all jobs at the company unless otherwise advised by your manager or Human Resources at the time of hire or promotion. Approximately up to 5%

Serrala is a global player in the financial software industry with nearly four decades of experience in empowering businesses to optimize their financial operations. Our core strength lies in our solutions that are designed to make financial processes easier, more efficient, and smarter.

With a substantial client base of over 2,500 clients in over 70 countries worldwide, we have earned the trust of a diverse global community that trusts our innovation. 

If you're curious to dive deeper and explore the work we do, we encourage you to take the next step by applying for a position with us! 

About the role: 

As a Senior Demand Generation (Growth Marketing) Manager, you'll be part of our global digital and demand generation team, focusing on growth in North America. You'll develop and execute marketing strategies to generate leads/high-intent accounts, build pipelines, and drive revenue. You love data, testing new ideas, and finding smart ways to optimize digital acquisition channels. You also enjoy working across different teams and markets, bringing a global perspective while tailoring strategies to the region. If you thrive in data-driven environments where things make sense and love creating order from chaos, this role is for you.

Your Day to Day: 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

Core duties and responsibilities include (but are not limited to) the following: 

• Drive growth in North America: Develop and execute digital acquisition campaigns that bring in high-quality leads/high-intent accounts and fuel our pipeline.
• Digital campaign execution: Lead and optimize paid media strategies, including display advertising, paid search, affiliates, social media ads, and programmatic advertising to maximize ROI.
• Experiment and optimize: Test new strategies, analyze data, and refine campaigns to improve performance.
• Collaborate globally: Work with our global marketing functions (brand, design, content marketing, field marketing), sales, and product teams to ensure consistent messaging and execution.
• Marketing & sales alignment: Partner with sales teams to improve lead/account quality, increase conversions, and enhance the buyer journey.
• Leverage tech & data: Use marketing automation tools, CRM systems (Pardot, Marketo, Salesforce), and analytics platforms to track and optimize performance.
• Manage budget & performance: Ensure marketing investments deliver strong ROI and support company growth.
• Other duties as assigned. 
   

What makes you excel in this position: 

The requirements listed below are representative of the knowledge, skill, and/or ability required: 

• Education : Bachelor degree in Marketing, Business, or other related fields.
• 5+ years in demand generation, growth marketing, or performance marketing, ideally in B2B, SaaS, or finance automation.
• Expertise in digital growth: this is a must for you to succeed in this role. You will have a strong understanding of paid media, display ads, search engine marketing (SEM), affiliate marketing, and programmatic advertising.
• Hands-on: this role is about getting things done, so you must love rolling up your sleeves to make this happen at a fast pace.
• Data-driven & analytical: your day-to-day will involve looking at data, using data, identifying patterns and finding an edge - on repeat. You will use data to make decisions, spot trends, and improve performance.
• Organized & process-oriented: we like good planning, so you naturally bring structure, create order, and streamline workflows.
• Global mindset, regional focus: You understand how to adapt global strategies for local markets. You represent the voice of your market.
• Tech-savvy: Experience with marketing automation platforms, analytics tools, and CRM systems.
• Customer-centric: Passion for understanding the buyer journey and creating engaging experiences.
• A big plus is being an Excel pro: we'd love someone who is a whiz in Excel. While it's not a must for the role (we do have experts in-house), you'd feel at home if you are experienced in pivot tables, VLOOKUPs, and complex formulas.
• Languages: You must be business fluent in English, and a second European language is a big plus

Salary Range

United States: USD 80,000 - 100,000

Canada: CAD 110,000-140,000

The above annual base salary range represents a general guideline for the low and high end of the pay range for this position. However, the actual salary offered will be determined on various factors including but not limited to location, job-related skills, experience, relevant education, training as well as market and business considerations.

What's in it for you? We have many benefits and perks available to you as a Serrala employee. Here are just a few...

• Medical, Dental, and Vision Insurance - available to you from your first day of employment
• Paid Parental Leave
• 401(k) - dollar for dollar matching up to 4% and immediate vesting and contribution from your first day of employment
• Up to a $275 monthly reimbursement for phone and internet
• Employee Assistance Program
• LifeMart - discounts on travel, food, products, and services
• Regus – mobile office space available for Serralians for team meetings, department gatherings, and project collaborations
• Why us?   What unites us as Serralians across all borders is our passion for future-oriented software solutions and our shared values which are the foundation of our strong corporate culture and our innovative drive. At Serrala, our global teams are eager to evolve, advance, and innovate. We continuously improve the way we work with professional development at the core of what we do. With modern and flexible work environments, global and regional events, and a strong fostering of team spirit, we believe that together we can accomplish any challenge and move any mountain.  

[EEO Statement]

We are proud to be an equal opportunity workplace. We celebrate and support diversity by providing equal employment opportunities regardless of race, creed, color, religion, age, sex, national origin, disability or handicap, genetics, protected veteran status, sexual orientation, gender identity or expression, arrest record, or any other characteristic protected by federal, state or local laws.

  
[To all recruitment agencies]  

Serrala does not accept agency resumes. Please do not forward resumes to our job's alias, Serrala employees or any other organization location. Serrala is not responsible for any fees related to unsolicited resumes.