Senior Manager, Regional Marketing NA 

Location: Chicago Office or Remote, North America (US & Canada)

Employment Type: Full-time/Permanent

Travel: Willingness and ability to travel is an essential function of all jobs at the company unless otherwise advised by your manager or Human Resources at the time of hire or promotion. Approximately up to 10%

Serrala is the global leader in finance process automation. For over 40 years, we have been advancing the office of the CFO with our award-winning suite of finance automation applications.  

Our solutions streamline all working capital-related processes, including Order to Cash, Procure to Pay, Cash Flow Management, and Treasury, across both cloud and SAP environments.  

Our 10+ hubs across Europe, North America, and India support over 2,800 clients worldwide, reflecting the trust we've built with a diverse global community. 

Join us as we lead the future of finance automation! 

About the Role
We're looking for an experienced and strategic Sr. Regional Campaign Manager to own the regional demand generation strategy and drive pipeline growth across the North American region.

This is a high-visibility role that acts as the primary marketing point of contact for regional Sales and BDR leaders. You'll be the quarterback for all go-to-market (GTM) activity in your region-aligning campaigns to business priorities, collaborating across functions, and ensuring every program is designed to convert.

You'll work closely with Product Marketing, Digital, Content, PR, and Marketing Ops to develop and execute integrated campaigns that address local market needs. You’ll also manage a Regional Marketing Manager, providing direction and oversight to ensure seamless execution and operational excellence. While supported by the Regional Marketing Manager, who handles logistics and tracking, you are responsible for planning, performance, and pipeline management. 

Your Day to Day: 

• Regional Strategy & Planning
  • Develop and lead the regional demand generation plan in alignment with business goals and revenue targets
  • Define key audience segments, buyer personas, funnel objectives, and messaging strategy for your region in partnership with Product Marketing
  • Manage and mentor a Regional Marketing Manager who supports campaign logistics and execution; ensure alignment with strategic priorities and drive their professional growth
  • Own campaign planning sessions with GTM stakeholders, including Product Marketing, Sales, Content, and Digital
  • Stay close to the market-monitor regional trends, competitor activity, and local opportunities
  • Manage and optimize your regional marketing budget, ensuring ROI-positive allocation and clear reporting
• Campaign Leadership & Execution
  • Own the full campaign lifecycle-from planning to launch to retrospective
  • Lead the campaign briefing process for digital, content, and creative teams
  • Drive channel strategy in partnership with the Digital team, including paid, email, ABM, and webinars
  • Build and distribute campaign-in-a-box kits to Sales and BDR teams, ensuring outbound alignment
  • Manage local vendors, partners, and sponsorships that support regional brand awareness and demand generation
• Performance Tracking & Optimization
  • Define campaign KPIs including MQLs, CPL, conversion rates, and pipeline impact
  • Partner with Marketing Ops to track and report performance through dashboards and attribution tools
  • Lead weekly campaign reviews with regional stakeholders-surfacing wins, gaps, and pivots
  • Use insights to continuously test, learn, and optimize the regional campaign strategy
• Other duties as assigned.

What Success Looks Like:

• You consistently meet or exceed MQL, PQO, and pipeline goals for your region.
• Sales and BDR teams see you as a trusted partner, not just a campaign executor.
• Campaigns are tailored to the region's needs, with clear messaging and smart targeting.
• You proactively identify what's working and what's not-and adjust quickly.
• Marketing is seen as a growth driver and strategic contributor to regional success.

What makes you excel in this position:

• 5-7+ years of experience in B2B demand generation, campaign strategy, or regional field marketing
• Proven track record owning pipeline targets, campaign strategy, and budget allocation
• Experience leading integrated, multi-channel campaigns that drive measurable impact
• Comfortable interfacing with Sales, BDRs, Product Marketing, and Marketing Ops at a senior level
• Hands-on experience with key tools like Marketo/HubSpot/Pardot, Salesforce, Asana, and Zoom/ON24
• Excellent project management, communication, and cross-functional leadership skills
• Background in fintech or SaaS is a plus

Salary Range 

United States: 96,000-120,000

Canada: CAD 130,000-162,000

The above annual base salary range represents a general guideline for the low and high end of the pay range for this position. However, the actual salary offered will be determined on various factors including but not limited to location, job-related skills, experience, relevant education, training as well as market and business considerations.

What's in it for you? We have many benefits and perks available to you as a Serrala employee. Here are just a few...

• Medical, Dental, and Vision Insurance - available to you from your first day of employment
• Paid Parental Leave
• 401(k) - dollar for dollar matching up to 4%, with immediate vesting and contributions starting 30 days after your hire date.
• Up to a $275 monthly reimbursement for phone and internet
• Employee Assistance Program
• LifeMart - discounts on travel, food, products, and services
• Regus – mobile office space available for Serralians for team meetings, department gatherings, and project collaborations

Why you’ll love it here 

Step into a dynamic, agile workplace where continuous learning is championed by leadership, and innovation in finance automation is fuelled by cutting-edge tech, AI integration, and strategic SAP transformation. We partner with the best to stay ahead - so you can too. 

At our core, we're Reliable, Passionate, Empowering, and Enterprising - committed to lasting customer and employee relationships, bold innovation, and your growth every step of the way.